Table 3.4.1 Percentage of women who usually read a newspaper at least once a week, watch television at least once a week,
and listen to the radio at least once a week, by background characteristics, Philippines 2003
(Exposure to mass media: women)
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Reads a Watches Listens to
newspaper television the radio All Number
Background at least at least at least three No of
characteristics once a week once a week once a week media media Women
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Age
15-19 49.6 86.3 83.3 43.6 5.1 2,648
20-24 48.1 83.0 79.6 41.6 6.8 2,209
25-29 44.3 79.7 77.4 36.6 7.0 2,034
30-34 42.8 79.0 75.4 34.4 8.6 1,954
35-39 42.0 77.5 75.1 34.8 10.2 1,873
40-44 37.7 76.4 76.3 31.3 8.5 1,564
45-49 34.4 75.8 74.3 28.6 9.0 1,351
Residence
Urban 55.3 91.1 81.1 48.2 3.3 7,877
Rural 27.7 65.7 73.5 21.2 13.5 5,756
Region
National Capital Region 72.2 95.8 84.8 63.6 1.2 2,387
Cordillera Admin Region 46.9 67.1 75.0 33.7 11.8 216
I - Ilocos Region 49.2 86.6 85.3 43.6 4.0 642
II - Cagayan Valley 45.0 72.4 81.0 37.2 9.4 426
III - Central Luzon 49.1 92.1 73.0 40.8 2.8 1,459
IVA - Calabarzon 49.9 89.9 77.3 43.2 5.0 1,890
IVB - Mimaropa 23.1 54.7 64.3 15.1 18.3 340
V - Bicol Region 31.0 75.4 82.5 25.0 7.9 713
VI - Western Visayas 29.3 76.6 80.3 24.7 7.8 910
VII - Central Visayas 42.9 81.3 81.3 37.1 5.2 1,070
VIII - Eastern Visayas 28.3 63.0 68.2 24.3 19.7 555
IX - Zamboanga Peninsula 28.8 53.1 68.4 19.3 18.9 465
X - Northern Mindanao 26.0 73.4 74.4 20.4 10.5 565
XI - Davao Peninsula 32.3 79.7 80.1 26.8 5.3 654
XII - SOCCSKSARGEN 23.4 70.3 76.9 19.4 12.8 524
ARMM 21.0 79.7 83.2 18.9 7.6 327
Caraga 19.4 32.8 58.7 9.7 32.6 489
Education
No education 0.4 27.8 48.3 0.0 43.3 186
Elementary 18.7 59.6 67.0 13.2 17.6 3,146
High school 42.2 83.8 79.4 35.3 5.4 6,109
College or higher 66.5 93.3 85.1 58.3 1.8 4,192
Wealth index quintile
Lowest 13.9 34.5 59.4 7.1 30.0 2,161
Second 28.2 69.3 75.8 20.5 9.2 2,412
Middle 41.6 89.2 78.1 34.5 3.7 2,682
Fourth 53.0 95.3 82.7 46.4 1.5 2,940
Highest 66.9 97.2 86.6 60.5 0.9 3,438
Total 43.7 80.4 77.9 36.8 7.6 13,633
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Source: 2003 National Demographic and Health Survey
National Statistics Office & Department of Health
Page last updated: September 11, 2006
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