Table 3.4.2 Percentage of men who usually read a newspaper at least once a week, watch television at least once a week,
            and listen to the radio at least once a week, by background characteristics, Philippines 2003 
            (Exposure to mass media: men)

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                                      Reads a       Watches      Listens to
                                    newspaper     television      the radio      All             Number
Background                           at least       at least       at least    three       No        of
characteristics                   once a week    once a week    once a week    media    media       men
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Age
  15-19                                  40.4           85.8           84.3     36.0      5.5       918
  20-24                                  52.3           87.5           86.7     46.1      4.1       785
  25-29                                  52.1           82.9           81.7     44.9      6.1       647
  30-34                                  48.0           79.3           81.9     40.9      6.5       593
  35-39                                  50.1           79.8           82.4     42.4      6.2       586
  40-44                                  45.9           78.4           76.5     37.9      9.9       483
  45-49                                  47.0           79.4           79.6     37.9      6.0       416
  50-54                                  39.7           76.0           76.6     32.2      7.5       338

Residence
  Urban                                  59.8           91.5           83.5     51.8      3.0     2,553
  Rural                                  32.7           71.2           80.4     27.1      9.9     2,213

Region
  National Capital Region                77.4           95.5           87.1     69.2      0.7       740
  Cordillera Admin Region                46.4           73.2           76.6     36.7     11.1        72
  I - Ilocos Region                      55.0           85.8           84.4     45.5      1.7       232
  II - Cagayan Valley                    42.8           76.8           84.9     35.1      2.9       163
  III - Central Luzon                    68.1           89.3           82.0     59.4      5.4       520
  IVA - Calabarzon                       41.5           90.8           76.0     31.8      4.0       652
  IVB - Mimaropa                         28.7           69.6           68.8     23.5     12.7       119
  V - Bicol Region                       42.9           83.7           96.4     38.2      0.7       236
  VI - Western Visayas                   36.0           79.0           83.1     30.5      6.4       322
  VII - Central Visayas                  52.2           84.6           86.2     44.7      4.7       373
  VIII - Eastern Visayas                 16.4           65.6           67.9     13.0     19.1       229
  IX - Zamboanga Peninsula               22.2           57.1           82.6     17.2     12.8       189
  X - Northern Mindanao                  28.1           77.6           90.9     26.3      5.9       202
  XI - Davao Peninsula                   36.7           78.8           82.4     30.8      2.8       212
  XII - SOCCSKSARGEN                     30.0           73.3           81.4     24.5      7.1       216
  ARMM                                   34.5           87.6           88.7     33.0      4.5       125
  Caraga                                 31.9           44.8           61.0     29.0     35.7       166

Education
  No education                            0.0           27.5           55.3      0.0     39.6        84
  Elementary                             23.4           64.7           75.0     17.8     12.6     1,441
  High school                            49.3           88.6           85.4     43.5      3.6     2,048
  College or higher                      75.5           95.8           86.8     65.1      0.6     1,193

Wealth index quintile
  Lowest                                 19.4           45.7           70.5     14.1     21.7       884
  Second                                 35.5           76.3           80.7     28.4      6.8       937
  Middle                                 52.1           92.5           84.7     44.2      1.8       992
  Fourth                                 57.7           95.9           85.7     51.3      1.2       957
  Highest                                67.9           96.4           87.5     60.5      1.0       996

Total                                    47.2           82.1           82.1     40.4      6.2     4,766

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Source:  2003 National Demographic and Health Survey
         National Statistics Office & Department of Health

Page last updated:  September 11, 2006
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