According to the 2006 Family Income and Expenditure Survey (FIES), ordinary rice was consumed by approximately 15 million families at an average of 463 kg per family per year or 8.9 kg a week (Table 1). Classified as ordinary rice are regular commercial varieties like C-4, Intan, Macan and IR-8. For special rice, the average consumption by about 4.1 million families consuming it was 329 kg per family annually, or 6.3 kg a week.